mechanical watches built for you

In 2016, I set out to create an independent watch brand that offered the same quality, durability and features as much more established brands, but with a uniqueness and style only found in DuFrane pieces. I really appreciate you taking a look!

Barton Springs III

Hang out with DuFrane

Visit My Showroom

Schedule your private showing to see all the models in my Austin showroom here.

2024 Watch Events

Join me in Austin on Nov 16th at Intersect. Details and free tickets here.

Real Diver

An heirloom Dress watch

Classic Is Forever

The Swiss automatic mechanical movement makes for an extremely reliable watch, as well as a very slim design (10.6mm thin). 

Thermal treated blue hands, genuine sapphire flat crystal with 6 layers of anti-reflective coating, highly polished stepped bezel, and a unique linen textured dial all make for a truly special piece.

see how your watch is made

My Austin Workshop

Preparing the components

All components are carefully inspected to ensure quality. The case, bezel, hands, movement and dial are all examined under amplification before assembly begins.

Free domestic shipping

Free domestic shipping and flat rate international shipping.