how dufrane are you?
My life, my wife and everything inbetween
I will be adding a quarterly, long form email update, but only if you have an interest! I'm calling it 'The Man & The Brand'. It will be more about my life, my wife and everything in between. I'll include some behind the scenes business details about DuFrane, but also some personal info about me. The people I know and the places I go!
I've seen this with some other brands and I find it pretty interesting to read up more about personal interest, favorite vacations spots, best shoe purchase...just more details to get to know the man under that Stetson hat. If this sounds good to ya, please sign up.
Per usual, no data is ever sold or distributed outside of DuFrane. Y'all can opt out at any time.
who is dufrane
A pure passion for watches
My name Steven Lee and I've had a lifelong love affair with the poeticism, timelessness and inspirational beauty of mechanical watches. From the moment of my first watch purchase as a youngster (around 8), to being gifted by my mother my grandfather's old Wyler mechanical watch, I knew that watches were going to be one of the most central themes in my life.
This passion inspired me as a collector that led me around Europe on a personal quest to uncover more of the history behind watchmaking and the incredible brands that have hundreds of years of combined history.The DuFrane motto is “history remembers those who are a little bit different.” From bold, risk takers to extravagant characters, every great legacy has a mark of distinction that makes them truly unique.
Our watch designs embody a sense of adventure, freedom and desire to live life to the fullest. There are 86,400 seconds each day, how will you spend yours? Adventure Awaits.
A pilot watch
With History and Depth
Limited to 300, the Bergstrom manual wind watch is a fantstic pilot style watch. An aviation watch that you interact with each morning to wind up for your day. A 41.5mm case has the elegance of a coin-edge bezel, with an open case back to reveal the highly accurate and reliable Swiss movement.
